LAHORE – The stories on child brides and gender disparities in rural areas of third world countries like Pakistan always make the headlines, but what gets missed out is the positive work that’s taking place through regional and global NGOs.
Organiks Plus, a venture established by Hashoo Foundation is one such example. On International Women’s Day, Organiks Plus is proud to celebrate the stories of resilience and success by women from all rural areas of Pakistan, where basic necessities are luxuries, and how one brand transformed the lives of hundreds of women and thousands of families. Organiks Plus has not only provided them with a livelihood, it has also given these women purpose, ambition, independence and confidence.
A woman led start-up and a one-stop shop for natural products ranging from honey, jams and pickles to immune boosting teas, soaps and textile products all made from sustainable materials, Organiks Plus was launched in the valleys of Gilgit-Baltistan to the coast of Baluchistan in Pakistan’s remote and rural areas. Organiks Plus holistic range has given women from these rural areas a vision for a better future while keeping the environment safe.
Besides providing livelihood, Organiks Plus profits contribute to enhance and improve the socio-economic status of women farmers and artisans who have acquired training and given the tools and training to improve their skills. Free of pesticide, naturally grown and hand-picked with extreme care, Organiks Plus take pride in delivering premium products that are focused on health and healing.
“Organiks Plus is a commitment to improve the economic opportunities for women and youth, through the value addition and promotion of indigenous and natural products. Organiks Plus not only brings a unique blend of culture and nature but also aspires to create a sustainable environment of natural wellness by creating a link between the women farmers and you,” said Rabia Mustafa, Executive Manager, Organiks Plus.
Organiks Plus is just one of the initiatives of the Hashoo Foundation, whose strategic focus is on promoting women empowerment through community engagement plans. The key approach is based on the belief that rural women have inherent potential to help themselves if they organize and are provided with technical and financial support. Within its operational framework, Hashoo Foundation has been providing technical, vocational and humanitarian support through its women-focused programs.
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