ISLAMABAD 07 May (Online): Shah Rukh Khan’s upcoming film Jawan has caused a significant stir in the Bollywood trade circuit following its multiple release date changes. Initially set for a June 2 release, the film was then pushed to August before Khan recently announced that it will now hit theatres on September 7, reports Indian media reported.
This announcement prompted producers Farhan Akhtar and Ritesh Sidhwani to reschedule the release of their film Fukrey 3 to November. Trade analyst Taran Adarsh commented on the situation, stating that Jawan has shaken up the entire release chart. He also speculated that Ajay Devgn’s film Maidaan might also opt for a different release date, pending an official announcement from producer Boney Kapoor.
The trade industry is expecting more films to announce rescheduled release dates in the coming days. The sudden shift of Jawan to September 7 has caused a ripple effect, with other films originally slated for late August and early September seeking new box office windows to avoid clashing with Khan’s highly anticipated action drama.
Girish Wankhede, a senior trade analyst, emphasized that Shah Rukh Khan’s recent success with Pathaan, which grossed over $100 million globally, has led to the massive reshuffling of release dates.
Exhibitors, who meticulously plan their calendar year based on preset release dates, are now faced with the challenge of adapting to these last-minute changes. Manoj Desai, an exhibitor, expressed his frustration, highlighting the confusion caused by the sudden alteration of release dates.
Despite the chaos, Shah Rukh Khan’s decision to opt for the festive weekend of Janmashtami on September 6 and 7 has received positive feedback. An anonymous senior film producer acknowledged that this choice would prevent clashes with other releases and potentially help revive the habit of regular cinema-going for audiences.
Fans of Shah Rukh Khan and director Atlee have eagerly awaited updates on Jawan. After Khan’s announcement of the new release date, relief and excitement spread among followers. The film, scheduled to release in Hindi, Tamil, and Telugu, has generated significant buzz on social media platforms.
With the release date confirmed, anticipation continues to grow as audiences eagerly await the continued presence of Shah Rukh Khan on the big screen.
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