Rihanna honoured in video shared by Savage X Fenty

ISLAMABAD-Rihanna received a birthday message from her lingerie line Savage X Fenty recently. The 33yearold hit-maker was congratulated in a video posted to the clothing brand’s official account. ‘Happy birthday to the Baddest Gal, @badgalriri’ reads the caption accompanying the video which shows Rihanna looks stunning in a montage of throwback clips. Savage X Fenty was founded by the Only Girl (In The World) songwriter in 2018 with the intention of manufacturing lingerie that would be inclusive of all body types.The brand’s major debut was at New York Fashion Week in the year of its founding; its showcase received positive attention for its inclusion of several plus size models in its promotional materials. The singer first trademarked the Fenty name in 2014 with the intention of using it for various future ventures.Rihanna’s initial foray into the fashion industry came in 2017 with the launch of her brand Fenty, which operated under the guidance of luxury goods group LVMH.The line’s first pop-up store opened in 2019, and an online shop was launched that same year.However, Fenty announced that it would be suspending its business activities indefinitely earlier this month, with its website likely set to cease operating in March.