Islamabad, September 13, 2024: The Higher Education Commission (HEC), Pakistan and Pink Ribbon Pakistan have signed a Memorandum of Understanding (MoU) to collaborate on raising awareness about breast cancer in educational institutions across the country.
Pakistan has the highest prevalence of Breast Cancer in the whole of Asia with over 10 million women are at risk of Breast Cancer while more than 40,000 women die from this disease every year in Pakistan. The situation presents an alarming picture with a dire need to create mass awareness on breast cancer.
HEC and Pink Ribbon Pakistan will celebrate the whole month of October marked as ‘PINKtober’ to create awareness on the prevention, early diagnosis and treatment of Breast Cancer across the country.
An awareness campaign will be launched to educate university students on Breast Cancer. A wide range of awareness activities will be conducted in educational institutes as part of the campaign to mobilize the youth and help them become the torchbearers to spread the word in society. HEC aspires to save every mother, sister, wife and daughter in Pakistan from the havoc of Breast Cancer and urge everyone to play their role in the fight against this deadly disease.
The signing ceremony was held at HEC Secretariat in Islamabad. Ms. Noor Amna Malik, Managing Director, National Academy of Higer Education (NAHE) and Mr. Omer Aftab, CEO of Pink Ribbon Pakistan signed the agreement. Prof. Dr. Zia Ul-Qayyum, Executive Director HEC graced the occasion as chief guest.
Speaking on the occasion, Dr. Zia Ul-Qayyum said, “we believe that by engaging educational institutions, we can significantly reduce the stigma associated with this disease and promote a culture of awareness and prevention.”
Ms. Noor Amna Malik emphasized the importance of this partnership, stating that cases of breast cancer are increasing in the country, and it is essential for our higher education sector to play an active role in promoting awareness. “Through this MoU, we aim to equip students, faculty, and communities with the knowledge needed to fight this disease.”
Pink Ribbon Pakistan also agreed to provide breast cancer diagnostic and treatment support to the staff of HEC at both the head office and regional offices in their respective cities. All services will also be available to HEC staff at Pink Ribbon Hospital Lahore. Pink Ribbon will provide HEC staff with highly subsidized chemotherapy as and when required.
The initiative will include preventive awareness sessions for faculty members, awareness workshops for students, and the distribution of educational materials across universities nationwide. This partnership underscores the commitment of both organizations to the health and well-being of the community, with a shared vision of making Pakistan a breast cancer-free society.
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