When it comes to hitting the beach, moms have all kinds of preferences—especially when it comes to what they wear. Some opt for comfort and modesty, choosing swimsuits that stay securely in place while they chase toddlers through the sand. Others feel more confident keeping things stylish but low-key, particularly if they’re still adjusting to their post-baby bodies.
Then there are moms like Australian influencer and fitness mogul Tammy Hembrow—who redefine bold.
With over 15 million Instagram followers and more than a million YouTube subscribers, Hembrow is no stranger to the spotlight. A mother of three, she also juggles running two companies: Tammy Fit, her fitness app, and Saski Collection, her activewear and swimwear brand.
Recently, Hembrow turned heads online when she unveiled a daring new bikini design from her collection. In true influencer fashion, she modeled the suit herself, posting side-profile shots on Instagram that left followers doing a double take.
The caption read:
“FOR THE SUN LOVERS @theminimaleanimale splendor suit in my new colour ‘Euphoria’ dropping next week!”
But the comments weren’t just about the new color. Many followers pointed out that the bikini seemed to be almost invisible—just a few minimalist strings criss-crossing her back. Some praised her confidence, while others questioned the practicality of the look, especially for moms on the move.
Tammy’s fearless fashion choice has sparked a conversation: Should motherhood limit self-expression, or is confidence the best accessory of all?
