When it comes to hitting the beach, every mom has her own style. Some prefer comfort and modesty—swimsuits that stay put while they chase little ones through the sand. Others lean toward stylish but subtle choices, especially when they’re still learning to love their post-baby bodies.
And then there are moms like Australian influencer and fitness mogul Tammy Hembrow—who redefine what it means to be bold.
With over 15 million Instagram followers and more than a million YouTube subscribers, Hembrow is no stranger to the spotlight. A mother of three, she somehow balances running two successful businesses—the fitness app Tammy Fit and the activewear label Saski Collection—while maintaining her signature, high-glamour lifestyle.
Recently, Tammy turned heads yet again when she modeled a daring new bikini from her own line. The minimalist two-piece, in a color she called Euphoria, left little to the imagination. She posted sleek side-profile shots to Instagram with the caption:
“FOR THE SUN LOVERS ☀️ @theminimaleanimale Splendor suit in my new colour ‘Euphoria’ dropping next week!”
The post immediately exploded with reactions. Some fans applauded her confidence and body positivity, calling her an inspiration to moms everywhere. Others were less impressed, arguing that the design—little more than a few delicate straps—was impractical for real-world wear, especially for mothers with active young kids.
Still, Hembrow stood by her signature style—unapologetic, self-assured, and always headline-making.
Her post reignited a familiar online debate: Should motherhood dictate how a woman expresses herself—or is confidence the boldest statement a mom can wear?
