{"id":1348,"date":"2024-09-18T02:53:25","date_gmt":"2024-09-17T21:53:25","guid":{"rendered":"https:\/\/pni.net.pk\/us\/?p=1348"},"modified":"2024-09-18T02:53:25","modified_gmt":"2024-09-17T21:53:25","slug":"cracker-barrel-to-make-significant-changes-in-the-coming-year-ceo-says-were-just-not-as-relevant","status":"publish","type":"post","link":"https:\/\/pni.net.pk\/us\/cracker-barrel-to-make-significant-changes-in-the-coming-year-ceo-says-were-just-not-as-relevant\/","title":{"rendered":"Cracker Barrel to make significant changes in the coming year \u2013 CEO says \u2018We\u2019re just not as relevant\u2019"},"content":{"rendered":"

The next time you step into a Cracker Barrel restaurant, things might look\u00a0and<\/em>\u00a0taste a little different.<\/p>\n

\u201cWe\u2019re just not as relevant as we once were,\u201d Cracker Barrel\u2019s new CEO Julie Felss Masino said during a recent conference call about upcoming changes to the 55-year-old chain.<\/p>\n

In order to refresh the brand, Masino\u00a0said<\/a>\u00a0the company has been testing nearly two dozen new menu items in hopes of making the restaurant \u201cmore relevant to guests.\u201d<\/p>\n

The chain has been testing green chili cornbread, banana pudding, and more in 10 of its locations. Customer feedback has helped the chain pick which items will make their debut at the majority of the chain\u2019s 660 locations.<\/p>\n

<\/div>\n

Hashbrown casserole shepherd\u2019s pie, premium savory chicken and rice, and slow-braised pot roast are slated to be added to Cracker Barrel\u2019s menu later this year.<\/p>\n

\"\"
James R Poston \/ Shutterstock.com<\/figcaption><\/figure>\n

The company also plans to make some changes to its pricing, and depending where you live it may be a good thing or a bad thing.<\/p>\n

\n
\n

\u201cWe have stores in metro areas with an average annual household income of $55,000 in the same pricing tier as one with $90,000,\u201d Masino said.<\/p>\n

\u201cI want to emphasize that optimizing our price points across the menu doesn\u2019t mean just increasing prices,\u201d she said. \u201cIn several places, it may actually mean taking the opposite approach. We understand the lower-end consumer is challenged and value is and will remain an important part of the brand and we will work vigorously to protect it.\u201d<\/p>\n

<\/div>\n
\"\"
Kit Leong \/ Shutterstock.com<\/figcaption><\/figure>\n

Not only will customers see a difference in the food, but their overall experience will change as well.<\/p>\n

\n
\n

Masino said the chain plans to launch a remodel involving \u201ca different color palette, updating lighting, offering more comfortable seating and simplifying decor and fixtures.\u201d<\/p>\n

They also plan to open several new locations in fall 2025 with a smaller footprint.<\/p>\n

\u201cHistorically, Cracker Barrel has made limited changes to our design aesthetic, and we\u2019ve probably relied a little too much on what was perceived to be the timeless nature of our concept.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The next time you step into a Cracker Barrel restaurant, things might look\u00a0and\u00a0taste a little different. \u201cWe\u2019re just not as relevant as we once were,\u201d Cracker Barrel\u2019s new CEO Julie Felss Masino said during a recent conference call about upcoming changes to the 55-year-old chain. In order to refresh the brand, Masino\u00a0said\u00a0the company has been […]<\/p>\n","protected":false},"author":1,"featured_media":1349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-world"],"yoast_head":"\nCracker Barrel to make significant changes in the coming year \u2013 CEO says \u2018We\u2019re just not as relevant\u2019<\/title>\n<meta name=\"description\" content=\"The next time you step into a Cracker Barrel restaurant, things might look\u00a0and\u00a0taste a little different. \u201cWe\u2019re just not as relevant as we once were,\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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