{"id":95493,"date":"2023-11-02T02:00:19","date_gmt":"2023-11-01T21:00:19","guid":{"rendered":"https:\/\/pni.net.pk\/en\/?p=95493"},"modified":"2023-11-02T00:49:43","modified_gmt":"2023-11-01T19:49:43","slug":"fatima-fertilizer-signs-agreement-with-mastercard-to-digitize-farm-input-payments-in-agriculture","status":"publish","type":"post","link":"https:\/\/pni.net.pk\/en\/latest-business-news\/fatima-fertilizer-signs-agreement-with-mastercard-to-digitize-farm-input-payments-in-agriculture\/","title":{"rendered":"Fatima Fertilizer signs agreement with Mastercard to digitize farm input payments in agriculture"},"content":{"rendered":"<p>Dubai, November 01, 2023: Fatima Fertilizer, Pakistan\u2019s leading fertilizer manufacturing company, and Mastercard, a global technology company in the payments industry, have signed an agreement aimed at modernizing Pakistan\u2019s agricultural ecosystem by ensuring financial inclusion of farmers. This strategic collaboration will leverage the latest technologies to digitize payment transactions between a nationwide network of thousands of fertilizer dealers and the farmer community.<\/p>\n<p>A fundamental goal of this agreement is to enhance the country\u2019s national food security. By boosting the agricultural sector\u2019s efficiency and productivity, Fatima Fertilizer and Mastercard seek to significantly contribute towards a more secure and stable food supply. This collaboration will also focus on implementing innovative agricultural practices and technologies that can increase the per-acre yield and improve the economic situation of farmers.<\/p>\n<p>Rabel Sadozai, Director of Marketing and Sales at Fatima Fertilizer, expressed her commitment to this endeavor by saying, \u201cFatima Fertilizer believes in the modernization of Pakistan\u2019s agricultural sector, including the financial inclusion of farmers. Our collaboration with Mastercard will harness modern technologies to uplift Pakistani farmers\u2019 social and economic prosperity and position them as key players in safeguarding national food security.\u201d<\/p>\n<p>Arslan Khan, Vice President and Country Business Manager, Pakistan at Mastercard, said, \u201cDuring its 20-year presence in Pakistan, Mastercard has become a trusted partner to the country\u2019s public and private sector entities in driving financial inclusion and digitizing new payment flows. This agreement with Fatima Fertilizer marks an important step in our efforts to bring 50 million micro, small, and medium enterprises (MSMEs) worldwide into the digital economy by 2025. Together, we will empower smallholder farmers to access vital resources that enable them to step up their role in achieving Sustainable Development Goal (SDG) 2: Zero Hunger, while improving lives in their communities.<\/p>\n<p>This collaboration is a critical milestone in advancing the financial well-being of Pakistani farmers and strengthening the nation\u2019s agricultural supply chain. By introducing digital payment solutions and fostering financial inclusion, Fatima Fertilizer and Mastercard are working together to drive growth, efficiency, and prosperity in Pakistan\u2019s agricultural sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dubai, November 01, 2023: Fatima Fertilizer, Pakistan\u2019s leading fertilizer manufacturing company, and Mastercard, a global technology company in the payments industry, have signed an agreement aimed at modernizing Pakistan\u2019s agricultural ecosystem by ensuring financial inclusion of farmers. This strategic collaboration will leverage the latest technologies [&#8230;]<\/p>\n<p>\n","protected":false},"author":2,"featured_media":95495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-95493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-business-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fatima Fertilizer signs agreement with Mastercard to digitize farm input payments in agriculture<\/title>\n<meta name=\"description\" content=\"Fatima Fertilizer signs agreement with Mastercard to digitize farm input payments in agriculture\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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