{"id":89460,"date":"2023-09-06T01:05:57","date_gmt":"2023-09-05T20:05:57","guid":{"rendered":"https:\/\/pni.net.pk\/en\/?p=89460"},"modified":"2023-09-06T01:05:57","modified_gmt":"2023-09-05T20:05:57","slug":"spotify-reveals-popular-trends-amongst-gen-z-and-millennials-of-pakistan","status":"publish","type":"post","link":"https:\/\/pni.net.pk\/en\/latest-entertainment-news\/spotify-reveals-popular-trends-amongst-gen-z-and-millennials-of-pakistan\/","title":{"rendered":"Spotify Reveals Popular Trends amongst Gen Z and Millennials of Pakistan"},"content":{"rendered":"<p>With the love for pop and all its iterations on the rise, the youth of today is gravitating towards younger artists including the likes of Talha Anjum and Abdul Hannan<\/p>\n<p>Karachi, September 4, 2023 \u2013 As the youth continues to drive musical trends in Pakistan, Spotify has revealed exciting data highlighting the artists, tracks, and genres that are the most popular amongst this lot of music enthusiasts. With a mix of hip-hop, rap, and electro beats from Pakistan and beyond taking the spotlight, the recent data showcases the vibrant tastes of the younger generation in this country.<\/p>\n<p>The youth and their preferred genre of music is an interesting highlight with \u201cFilmi\u201d tracks and \u201cModern Bollywood\u201d emerging as the most commonly streamed music, followed by Desi Pop, Pop and Punjabi Pop as the high-bass beats reverberate across the nation. The youth of Pakistan prefer to stream their music mostly at night with the majority tuning in to Spotify between 10 PM and 12 AM.<\/p>\n<p>For listeners between the ages of 16 and 20, \u201cLagda Nahi&#8221; by Ammy Gill and Toshi ranked as the most streamed track. Next in line are \u201cBikhra\u201d and \u201cIraaday\u201d by the powerful duo of Abdul Hannan and Rovalio, \u201cNahin Milta\u201d by Bayaan, \u201cDowners at Dusk\u201d by Talha Anjum and Umair, along with \u201cIntroduction\u201d by Faris Shafi. For audiences aged 21-27, \u201cIraaday\u201d and \u201cBikhra\u201d are the chart toppers with \u201cLagda Nahi\u201d ranking third.<\/p>\n<p>Talha Anjum sits at the top as the most streamed artist for the youth in Pakistan. He is followed by the pop legend, Atif Aslam, and Spotify\u2019s Fresh Finds discovery, Abdul Hannan, who has turned into a global sensation.<\/p>\n<p>Spotify\u2019s launch in Pakistan has given the younger generation a distinct platform to make their voices heard by powering unprecedented musical trends. According to the latest data set released by the music streaming service, the top local playlists include \u201cHot Hits Pakistan\u201d, \u201cShaadi Hits\u201d, \u201cDesi Hits\u201d, \u201cDesi Lofi\u201d and \u201cPunjabi Sauce\u201d for Gen Z. As for the millennials, the top two remain the same whereas \u201cPakka Hit Hai\u201d and \u201cDesi Hits\u201d rank third and fourth. \u201cDesi Lofi\u201d completes the top 5 playlists for this segment of listeners. <\/p>\n<p>In terms of global singers, the king of heartbreak anthems, Arijit Singh, is the artist that both age groups (16-20 and 21-27) adore the most. Pritam, Taylor Swift, Shubh and AP Dhillon are the other four artists that complete the top five list.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the love for pop and all its iterations on the rise, the youth of today is gravitating towards younger artists including the likes of Talha Anjum and Abdul Hannan Karachi, September 4, 2023 \u2013 As the youth continues to drive musical trends in Pakistan, [&#8230;]<\/p>\n<p>\n","protected":false},"author":2,"featured_media":89461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-89460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-entertainment-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify Reveals Popular Trends amongst Gen Z and Millennials of 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