{"id":61101,"date":"2022-10-28T03:30:29","date_gmt":"2022-10-27T22:30:29","guid":{"rendered":"https:\/\/pni.net.pk\/en\/?p=61101"},"modified":"2022-10-28T02:04:18","modified_gmt":"2022-10-27T21:04:18","slug":"us-tech-titans-buffeted-by-economic-headwinds-and-tiktok","status":"publish","type":"post","link":"https:\/\/pni.net.pk\/en\/latest-technology-news\/us-tech-titans-buffeted-by-economic-headwinds-and-tiktok\/","title":{"rendered":"US tech titans buffeted by economic headwinds and TikTok"},"content":{"rendered":"<p>San Francisco, Oct 27 (AFP\/APP):US tech titans looking to the future are seeing growth take a beating in the face of foreign competition and a tough economy in the here and now.<\/p>\n<p>With Apple and Amazon due to report quarterly earnings after the close of market Thursday, shares of Meta and Google-parent Alphabet have tanked after disappointing financial results this week.<\/p>\n<p>&#8220;This week will go down in the history books of earnings season as one of Big Tech&#8217;s worst and ultimately could be a &#8216;fork in the road moment&#8217; for the stalwarts looking ahead,&#8221; Wedbush analyst Dan Ives said in a note to investors.<\/p>\n<p>Management teams will need to &#8220;quickly adjust to a much different background&#8221; or risk losing their luster for investors who have bet on them for the past decade, he said.<\/p>\n<p>In the case of Facebook-parent Meta, the decline comes as chief Mark Zuckerberg rolls the dice on building up the metaverse long-term.<br \/>\n&#8220;Facebook shifted to Meta, so they took their eye off the ball,&#8221; tech analyst Rob Enderle of Enderle Group said.<\/p>\n<p>&#8220;In a way they shot themselves in the foot, and allowed TikTok to advance.&#8221;<\/p>\n<p>Meta shares were down some 22 percent by mid-day Thursday to $100.52. Over the past year, the price has plunged nearly 67 percent.<\/p>\n<p>Thursday&#8217;s drop came one day after the company, already facing stagnating user numbers and cuts in advertising budgets, said its profit had more than halved in the third quarter from a year earlier, and that it plans &#8220;significant changes&#8221; to bolster efficiency.<\/p>\n<p>The social networking giant also said revenue slipped from the same quarter a year earlier.<\/p>\n<p>Zuckerberg, while admitting the company is navigating &#8220;some challenging dynamics,&#8221; said on an earnings call Wednesday that &#8220;our product trends look better from what I see then some of the commentary I&#8217;ve seen suggests.&#8221;<\/p>\n<p>He said priorities will include artificial intelligence that powers recommendations at offerings such as its short-form video feature Reels, launched in response to TikTok, which is owned by China-based ByteDance.<\/p>\n<p>TikTok is eating into ad revenue at Meta and Google, but the US tech giants are still way ahead in that market &#8212; for now, according to analysts.<\/p>\n<p>&#8211; Party over? &#8211;<\/p>\n<p>Alphabet this week also reported quarterly earnings that fell short of market expectations as belts tightened in the digital ad market that drives its revenue.<\/p>\n<p>The company said ad revenue that grew just 6 percent when compared with the same period of last year.<\/p>\n<p>Aside from one period at the start of the Covid pandemic, that would mark the weakest revenue growth at Alphabet for any quarter since 2014.<\/p>\n<p>The earnings report showed that ad revenue at YouTube was slightly lower than it was in the same quarter a year earlier, despite a hot trend of people watching video on-demand and snippets on TikTok.<\/p>\n<p>Alphabet shares have sunk 36.4 percent in the past year, and were trading at $92.79 mid-day Thursday.<\/p>\n<p>Alphabet and Google chief Sundar Pichai said on an earnings call that he sees this as a moment when &#8220;you take the time to optimize the company to make sure we are set up for the next decade of growth ahead.&#8221;<\/p>\n<p>Like Meta, Alphabet is also looking to the future: in its case, investing in artificial intelligence that Pichai says will transform its offerings, and putting resources into &#8220;big bets&#8221; such as life sciences arm Verily and self-driving cars at Waymo.<\/p>\n<p>Apple&#8217;s data privacy changes have also hit the big tech platforms, reducing leeway for ad personalization.<\/p>\n<p>Meanwhile, Meta and Alphabet&#8217;s focus on the long-term has left openings for hungry competitors, Enderle contended.<\/p>\n<p>&#8220;It is like watching a sports team loses not because they are facing better players, but because the team&#8217;s members decide to go out and party every night,&#8221; he said.<\/p>\n<p>&#8220;If you are not focusing, someone is going to come up and take customers away from you; it is TikTok now but it could easily be someone else.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Francisco, Oct 27 (AFP\/APP):US tech titans looking to the future are seeing growth take a beating in the face of foreign competition and a tough economy in the here and now. With Apple and Amazon due to report quarterly earnings after the close of [&#8230;]<\/p>\n<p>\n","protected":false},"author":2,"featured_media":61102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-61101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-technology-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>US tech titans buffeted by economic headwinds and TikTok<\/title>\n<meta name=\"description\" content=\"US tech titans buffeted by economic headwinds and TikTok\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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