Startups from Pakistan, India and Bangladesh took center stage to showcase their
\ngroundbreaking initiatives in protein to help achieve food and nutrition security.
\n[Dubai, UAE]: Right to Protein powered by the U.S. Soybean Export Council (USSEC)
\nhosted its second Pitch2Fork program in Dubai, UAE. With a focus on innovations in the
\nprotein industry, this platform provided a unique opportunity for entrepreneurs across
\nBangladesh, India, and Pakistan to pitch their rising businesses to a panel of investors.
\nShortlisted companies that leveraged this unique opportunity included Gladful, Hello
\nTempayy, Poulta, and WeGro.<\/p>\n
While South Asia ranks as the fastest-growing region in the world, it is challenged with
\nmeeting the rapidly growing demand for protein. Reflecting on the potential impact of
\nPitch2Fork, Kevin Roepke, Regional Director of South Asia and Sub-Saharan Africa
\n(SAASSA), USSEC, commented \u201cPitch2Fork is strategically positioned to facilitate the
\nnetworking needed between startups and investors, accelerating innovation. By embracing
\ndisruption, proactively investing in the future, and addressing protein challenges, we create a
\npath towards a more nutrition-secure tomorrow.\u201d<\/p>\n
Hello Tempayy, an innovative Indian start-up reshaping tempeh production was awarded the
\nPitch2Fork 2024 trophy for \u2018Protein Start-up of the Year.\u2019 With their user-friendly and
\nflavorful offerings, Hello Tempayy is expanding the array of soy-based protein options
\navailable to consumers in India. On seeing the value of winning the title, Hello Tempayy\u2019s
\nCofounder and Nutritionist, Malavika Siddharth, from India added, \u201cAs a nutritionist, I
\nwitness the effects of protein deficiencies on an individual\u2019s health on a regular basis. That\u2019s
\nwhy we founded Hello Tempayy \u2013 to bridge this gap. Platforms like Pitch2fork present an
\ninvaluable opportunity to amplify our mission to raise awareness and offer nutritious and
\ndelicious high-quality protein options.\u201d<\/p>\n
Providing insight on their experience as a nominee in Pitch2Fork from Pakistan\u2019s poultry
\nsegment, Khushbakht Ashraf, GM of Global Sales and Marketing, at Poulta added
\n\u201cPresenting Poulta\u2019s innovative solutions for traceability, vertical integration, and data-driven
\ndecision-making in front of such a great audience was an immensely valuable experience. We
\nare committed to farm-to-fork traceability while maximizing the production of protein and this perfectly resonates with USSEC and its mission. It has been a pleasure to network and
\nconnect and discuss future collaborations and partnerships for increasing awareness of
\nprotein.\u201d
\nMd Mahmudur Rahman, Founder of WeGro, another nominee from Bangladesh\u2019s Agri-tech sector
\nadded, \u201cAt WeGro, we empower farmers by providing access to finance, inputs, and markets. We
\nacknowledge Pitch2Fork as an excellent platform that celebrates innovative solutions addressing the
\nprotein gap for a more sustainable future.\u201d
\nAttendees were inspired by the triumph of Agroshift, an agritech startup from Bangladesh and
\nthe Winner of Pitch2Fork 2022. Agroshift operates as an omnichannel agri-supply chain
\nplatform that helps farmers sell their goods to businesses and consumers enabling fair pricing
\nand better market access with increased affordability, quality, and convenience to buyers
\nthrough its micro-fulfillment distribution network.<\/p>\n
Pitch2Fork\u2019s renowned speaker lineup included Janna Fritz, Vice Chair, USSEC; Henry
\nGordon-Smith, Founder and CEO at Agritecture; Roma Roy Choudhury, Founder & COO at
\nEvolved Foods; Deeba Giannoulis, Regional Head of U.S. Soy Sustainability and Marketing
\nat USSEC-SAASSA; and Roberto Vit\u00f3n, Founder and Managing Director from Valoral
\nAdvisors.<\/p>\n
U.S. Soy has been at the forefront of innovation and sustainability – continuously improving
\nto deliver solutions to its customers across the globe. With a commitment to nourishing the
\nworld sustainably, U.S. soybean farmers support platforms like Pitch2Fork and deliver
\nsolutions like the Soy Value Oil Calculator, Specialty U.S. Soy Database, In-Pond Raceway
\nSystems (IPRS), the International Aquaculture Feed Formulation Database (IAFDD) and the
\nSoy Excellence Centers to name a few.<\/p>\n
About Right to Protein (RTP)
\nRight To Protein is an awareness campaign powered by the U.S. Soybean Export Council
\n(USSEC) to educate people about the importance of adequate protein consumption for better
\nnutrition, health, and well-being. It aspires to build public knowledge of different types of
\nprotein sources, to meet larger nutritional security goals. As a protein awareness campaign,
\n\u2018Right to Protein\u2019 emphasizes the role of protein in supporting good health, reducing
\nmalnutrition, and promoting sustainable development. The campaign also raises awareness
\nabout the global burden of protein deficiency, a significant public health concern, particularly
\nin developing nations. The initiative is open for those who would like to join and\/or
\ncontribute to any capacity, including providing knowledge, technical support, or promotion
\npartners. If you share our vision, connect with us at righttoprotein.com<\/p>\n
About the U.S. Soybean Export Council (USSEC):
\nThe U.S. Soybean Export Council (USSEC) focuses on differentiating, building preference,
\nand elevating market access for the use of U.S. Soy for human consumption, aquaculture, and
\nlivestock feed in 80+ countries internationally. USSEC members represent the soy supply
\nchain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied
\nagribusinesses, and agricultural organizations. USSEC is funded by the U.S. soybean
\ncheckoff, USDA Foreign Agricultural Service (FAS) matching funds, and industry.
\nPlease visit www.ussec.org or follow USSEC on LinkedIn for the latest information,
\nresources, and news about USSEC and U.S. Soy internationally.<\/p>\n","protected":false},"excerpt":{"rendered":"
Startups from Pakistan, India and Bangladesh took center stage to showcase their groundbreaking initiatives in protein to help achieve food and nutrition security. [Dubai, UAE]: Right to Protein powered by the U.S. Soybean Export Council (USSEC) hosted its second Pitch2Fork program in Dubai, UAE. With […]<\/p>\n
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